401 Center Street
Capitola, CA 95010
Present: Painter, author, Marketing Design consultant.
Fine Artist, Curator
Former two-term Art League President and resurrected the Art League’s California Statewide Landscape exhibit to reflect the first statewide exhibit, started by his grandmother in 1926. Served as Director and Principal Curator. Juror selection, principle fundraiser, editorial, catalog, and advertising design, host and awards presenter. It was my vision and goal as the curator to obtain nationally known art figures as jurors and raise respect for the organization, gain wider recognition and increase funding.
77th Annual, Revisiting the Romance of the California Landscape,
Curator: Ed Penniman, Juror Mark Farina and Ed Penniman,
Poetry Without Words
Jean Stern; Curator, Irvine Museum
Juror: Kevin Macpherson, Artist
Richard Mayhew, National Academy of Design
Scott A. Shields, Curator Crocker Museum
Color and Light
Nancy Boas, Former Adjunct Curator of American Paintings the Fine Art Museum San Francisco; DeYoung Museum and the Palace of the Legion of Fine Arts
Juror: Michael Zakian, Curator, Weisman Museum
In a Golden State
Juror: David A. Leffel, Painter, Educator.
West Coast Color
René deGuzman, Curator, Oakland Museum
Land and Sea
David Gallup, Painter, VP California Art Club
Artist/Professor, the University of California at Santa Cruz
Ed Penniman, Painter
Ed Penniman, painter
Connecting with the land
Carolyn Lord, Painter
Ed Penniman Design
Creative Director and Design Consultant
Most of my work currently is by referral. Companies who have the need for my consultation services contact me. I specialize in the research, design, and production of corporate and brand identity, food packaging, wine label packaging, sales support materials, and marketing communication. I design user interface for websites. I work with many wineries that are members of the Santa Cruz Mountains Wine Growers Association. I have several national accounts.
National Semiconductor Corporation
Santa Clara, California
National Semiconductor Corporation hired me to head the graphics department and manage the corporate brand identity and projects for the major divisions. My scope of work entailed tracking the progress of over 450 active projects in various stages of completion. The graphics budget exceeded four million dollars. This included the annual report; various high quality sales support materials, advertising, and division sales motivation presentations.
I participated in creative direction of national advertising for product groups, various technical newsletters, trade show exhibits, sales incentive programs and themes, employee training, motivation and quality standards achievement.
I assisted in the planning and design of annual reports as well as corporate identity design systems for corporate worldwide implementation
Ed Penniman and Associates, Advertising Design
Design and Creative Director
This company was the first design office in Santa Cruz with a full-time staff including designers, production artists, account representatives, and an office manager. Many award-winning designs and advertising pieces were created. The work was featured in Communication Arts magazine. The client list included Weyerhaeuser, Castle and Cooke, Pacific Plantronics, Del Monte Properties, Measurex Corporation, Bargetto Winery, J.C. Paper Company, and many others.
Produced product and service literature, point of sale materials, and exhibit design for national trade shows, package design, and corporate identity programs. Completed over 150 medium-sized identity programs.
S & O Consultants, Marketing Design
Initially hired to head up a new department, which would focus on creating corporate identity programs. This division called Impact was never developed. Corporate identity work and national and international package design development. Work included multi-lingual packaging design presentations and art direction of food photography.
Marketing communication and corporate identity materials for Bank of America subsidiaries, Bruner’s Furniture, Bell Savings and Loan Association, and some other smaller entities.
Packaging design work included wine labels for Lejon Brandy, Inglenook and Italian Swiss Colony Wine. Product line design work included XLNT, Ore-Ida, Armanino Farms and Ocoma Frozen Foods lines.
Robert Miles Runyan and Associates, Design
Corporate identity, sign system design, annual reports, product catalogs, collateral materials and some special projects.
Clients served were Litton Industries, Republic Corporation, Teledyne Corporation, Kauffman and Broad, Inc., Isbransen Steamship Lines, Microdot and Whittaker Corporation.
(Now Ogelvy-Mather Advertising)
Responsible for advertising concepts, art direction of magazine, and TV advertisements.
Clients included at that time Mattel Toys, Baskin-Robbins, Max Factor, Cole of California, Hartog Sportswear, White Stag Sportswear, Jansen Sportswear, Renaud Sunglasses, Rainier Beer, Nalley's Fine Foods, Revlon, Packard-Bell, Tillie Lewis Diet Foods, Singer Sewing Machines, and Hawaiian Cement Corporation.
Chouinard Art School of California Institute of The Arts, Bachelor of Fine Arts/ Advertising Design. Postgraduate work at UCLA and UCSC.
UCSC, Outdoor Painters Project
American Institute of Graphic Arts. Gold Medal, 50 Best Designed Books of the Year.
International Typographic Composition Association, Gold Award, Best of Show.
Chouinard Art School. Letter of Appreciation the Dean and Chairman of the Design Department
San Francisco Art Directors Club. Certificate of Distinction
Communication Arts Magazine. Award of Excellence, 674 occasions
Bookbuilders West. Award of Excellence
Business Marketing Assn. Beacon Awards three occasions (Brand Identity, Corporate Identity, Business to Business Advertising).
Best Of Show, Orange County Fair, Wine Label Design: Bargetto, LaVita.
Communication Arts Design Annual 1973, 1974, 1975, 1976, 1977 Design Work Shown.
Communication Arts Magazine, 6-page feature article with samples of design work.
Print Magazine, article with samples of design work.
Idea Magazine (Japan), special issue on American Trademark Designers. Article with samples of design work.
Trademarks of the World, Published in 1986 Japan, Feature article with 38 samples of trademark design work.
Many newspaper articles/ interviews in Santa Cruz and Santa Clara County: My art and my life.
University of California Santa Cruz, Baskin School of Engineering, The history of American Branding.
The National Steinbeck Center, Salinas Valley Art Assn., How art defined and saved my life.
Christian Businessmen’s Association: How disability built my faith
Soroptimist Club of Santa Cruz: My art and my life.
Rotary Club of Santa Cruz: How art defined and saved my life.
Published book of poems and Prose: In Memoriam Innocentium.
Wrote and published weekly column on the arts 56 issues: The Local Art Scene, Capitola Times.
Published book on experiences in rehabilitation after quadriplegia: You are up to you, Redefining ones Personae after disability and trauma. Amazon Books
Television and Radio Appearances and Productions
Co-host for Inside Santa Cruz on Community Access Television, Channel 27. Over 200 television segments featuring the Visual, Literary, Culinary arts in Santa Cruz County.
Interview KSBW Channel 8, Arts segment presented information about my art and experiences.
Interview: West Valley College TV: Arts segment presented information about my art and experiences.
Art Studio, Hosted by Kirby Scudder: My vision as a Curator of Art Exhibitions.
KUSP, Central Coast Public Radio 88.9 FM; Ruth Rosenberg; How art helped me recover from disability.
Associations, affiliations and memberships:
American Watercolor Society
American Impressionists Society
Oil Painters of America
California Art Club
Carmel Art Association
Pacific Art League
Salinas Valley Art Association.
Rotary Club of Santa Cruz, Member since 1973, Past Board of Directors
International Order of Odd Fellows, Lodge #96
Santa Cruz Board of Realtors, past member.
Santa Cruz High School Alumni Association
Cabrillo College Alumni Assn.
Chouinard Art School Alumni Association
Santa Cruz Art League, Past President (two terms), and former Board of Directors
Santa Cruz Museum of Art & History
Marconi Civic Club
San Francisco Fine Arts Museums, DeYoung Museum
Palace Legion of Honor
Pacific Grove Art Center
Monterey Museum Of Art
Pacific Grove Museum of Natural History